I am not a statistic. You are not a statistic.
You are in a seminar being conducted by a professional muck-a-luck who has all the right moves for motivating you and telling you what it takes to “make it BIG”, - to succeed. And he/she has a formula for what works.
And work it does… for him/her.
So, why is the success rate for people taking the course so darned low? Because it doesn’t deal with what you and I are capable of doing, want to, or can afford to do (financially or in terms of time).
What does this mean? It means that this is not for everyone because it doesn’t address our individuality. NOT EVEN CLOSE!
We put up the money for the seminar. We put up with the hours of sitting there and listening to someone tell us what it takes to make it work. We put up with their obvious, anticipated and insipid marketing of their tapes and other promotional products and hooks to getting attached to their coaching programs at more than $1,000 per month… $1,000 per month from someone not making money can least afford it.
We put up, and we shut up. But, it doesn’t change much except for those very few of us who can and will make it, and that’s what these self-proclaimed financial gurus trade on.
Here’s the problem once again… we are individuals and as such we have special needs. How can they preach to us about what works when they have not taken into consideration our special needs and abilities?
Tailor-made marketing is not in the equation because it cannot be accomplished in a room full of individuals. It can only be made to work one-on-one… with a manager/coach/mentor who cares enough to ask, “What do you want to achieve in the next five years? What do you like? What can you do? What can’t you do?”
And finally, “Let’s work on your strengths and see how we can make those strengths work for you. Let’s design a program for success based on you, not on what others expect.”
I have a word of advice for motivational speakers. “Start dealing with what the individuals in the audience can manage, not with how much you can hype them up with for a week or so before they crash and burn.”
I have a word of warning for you the potential audience. “Don’t waste your money on these performing monkeys. Get yourself a manager or coach (for much less than $1,000 per month) and start working on developing a plan, a strategy for making money the easy way.”